Walmart offers pre- and post-purchase shopper data; Digital Landscapes, part of the Luminate platform, provides brands with access to pre-purchase shopper behavioral data to support better targeting ...

Oreo, every kid’s favourite cookie, is best had with a twist, lick and dunk – in milk. But, the power of the Oreo brand is re-energised often, dunked in culture as a power ...

Provides an overview of the key datapoints that advertisers need to know about Spotify, spanning investment, consumption and performance insights.

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Google’s AI Overviews is changing the search experience, and B2B marketers may have an advantage in incorporating this new tech into their search strategies. At its I/O conference in May, Google ...

UK high street retailers Marks & Spencer and John Lewis are both introducing AI tools to drive sales, with the latter using the technology to bring back its distinctive “never knowingly undersold” ...

Haleon, formerly GSK Consumer Healthcare, embarked on a two-year journey to integrate attention measurement into its media planning agenda, and witnessed an evident uptick in consumer attention, and ...

Based on analysis from a survey of 300+ marketers worldwide, this report offers quantitative evidence that shows applying the ABE Framework helps instil a culture of creative effectiveness at brand ...

Restaurants in China are closing at an accelerating rate as consumers rein in their spending, a situation that appears unlikely to improve because of mounting concerns over an extended period of ...

Uses the DAIVID methodology to test campaigns from WARC’s Creative Effectiveness Ladder database, to look at the attention and emotions evoked by campaigns that drove the highest commercial ...

To measure how attention leads to outcomes, brands need to leverage a combination of probabilistic and deterministic data, according to Mike Follett, CEO of Lumen in an article for the WARC Guide to ...

Some large American companies – among them Ford, Molson Coors, and Lowe’s – are pulling back from providing workplace data to an index that promotes LGBTQ+ policies, an indication that brands are ...