Walt Disney is forming a new group to coordinate the company's use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications across its film,

Disney has created a new strategic group to manage and coordinate how the company develops and deploys next-generation tech — like artificial intelligence and mixed reality — and to do it in a “responsible” manner.

Walt Disney is forming a new group to coordinate the company’s use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications across its film,

Variety reports that former CTO of Walt Disney Studios, Jamie Voris, has been named to lead the newly created “Office of Technology Enablement,” which seeks to integrate AI and mixed reality across the company in a responsible way.