Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands ...

The world is now awash with billions of data sets on everything we do on the internet. From what we watch on our smart ...

Estée Lauder completed its acquisition of The Ordinary owner Deciem Beauty Group in June this year, having first invested in ...

Fifa owner Electronic Arts has launched a review of its global media account. The account is currently handled by integrated ...

The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money. Life, as any woodland creature might tell you, is ...

Brands from Lyft to Krispy Kreme are offering Election Day specials as Americans turn out to choose between Donald Trump and Kamala Harris.

As the AI marketing arms race heats up, Geoff Clarke, COO of IPG Mediabrands Australia, explores the strategic trade-offs ...

As ID bridging gains traction as a potential replacement for third-party cookies, concerns over transparency, privacy, and ...

A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.

Immersive technology is helping us to rethink how brands can delight and engage with their consumers through better sensory ...

Publicis Media recently laid off dozens of workers in the US after they ignored the company’s return-to-work policy. According to a source, a number in the high double digits but fewer than 100 were ...

Campaign Asia-Pacific is excited to announce that entries are now open for the Event Marketing Awards 2025, celebrating the top event and marketing professionals who have driven the industry forward ...