Retailers are increasingly targeting the "kidult" market as family finances are squeezed.

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

In that sense, there is nothing out of the ordinary about what Sarah Baker's 2-year-old son EJ has been up to. It all started ...

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

Mattel has pulled dolls from the upcoming movie "Wicked" from shelves due to an adult film website address being featured on ...

The toy conglomerate says they ‘deeply regret this unfortunate error and are taking immediate action to remedy this’ ...

My Little Pony finally made it to the winner's circle. After years as an also-ran, the pastel-colored ponies were enshrined ...

Join the Marine Corps Reserve, Ashley Homestore, Stoughton Health, Nowlan Personal Injury Team, United Way and WKOW to help ...

The Toys for Tots campaign, led by Willie Dash, partners with the Marine Corps Reserves to provide Christmas gifts to ...

Mattel’s "Wicked" movie dolls are pulled from at least three major retailers following a packaging misprint that lists a porn ...

"Martha on the Mantel" swaps the popular Elf on the Shelf toy with a figurine of the TV host and cookbook author in a Christmas green and white getup.