The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the ...

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...

Warner Bros. beat out Netflix’s bid for Emerald Fennell’s “Wuthering Heights” film because it offered theatrical and more marketing dollars than Netflix, which opted for more money upfront.

Warner Bros. beat out Netflix’s bid for Emerald Fennell’s “Wuthering Heights” film because it offered theatrical and more marketing dollars than Netflix, which opted for more money upfront. “Wuthering ...

The Rise & Fall of Abercrombie & Fitch' helped lead to the arrest of Abercrombie & Fitch’s former CEO Mike Jeffries.

For four days in late October, Territory, which follows the Lawson family and its tenuous hold on Marianne cattle station, ...

HSBC has emerged as the biggest winner at the 13th edition of Marketing Excellence Awards Hong Kong 2024 and was crowned ...

Netflix co-CEO Greg Peters spent months with an executive coach to train him to co-lead the world’s biggest entertainment company. Louie Douvis By his own admission, Greg Peters, one-half of ...

Riot Games' Hollywood ambitions were stymied by inexperience after the success of Netflix's 'Arcane,' which cost $250M over ...

Ganji Chudail, an animated character known for her raw humour and relatable antics, has become a viral sensation. We look at the brands that have crafted engaging campaigns through the character.

Following Whetstone’s departure, Netflix’s publicity teams will report to Chief Marketing Officer Marian Lee until the new global affairs executive is appointed. Additionally, Oliver Rawlins ...