A brand is more than just a name or logo. It refers to the total perceptions ... and meanings to include or avoid. Outline requirements on protectability and linguistic needs based on geographic scope ...

Lyft said on Wednesday it will partner with Mobileye and two other companies in the robotaxi industry to bring self-driving ...

UberEats orders will also be discounted on election night, Nov. 5 Rideshare companies Lyft and Uber are helping ... a special American flag-wrapped logo on all UberX icons on Election Day to ...

It seems Lyft is hoping to catch up to Uber’s string of autonomous vehicle partnerships. Lyft announced Wednesday three separate partnerships — with startup May Mobility, automated driving ...

FILE - A Lyft logo is seen on a Lyft driver's car in Pittsburgh, Jan. 31, 2018. (AP Photo/Gene J. Puskar, File) (Gene J. Puskar, Copyright 2018 The Associated Press ...

Getty An image of a car with a Lyft sticker logo To claim Uber’s Election Day discount, riders can find a “Go Vote” button on the app’s home screen, where they’ll be prompted to enter their home ...

But, as Uber stated in a press release of their own, transportation access “shouldn’t be a barrier for any eligible citizen to vote.” Getty An image of a car with a Lyft sticker logo ...

Bernstein analyst Nikhil Devnani raised the firm’s price target on Lyft (LYFT) to $18 from $13 and keeps a Market Perform rating on the ...

Getty An image of a car with a Lyft sticker logo To claim Uber’s Election Day discount, riders can find a “Go Vote” button on the app’s home screen, where they’ll be prompted to enter ...

FILE - A Lyft logo is seen on a Lyft driver's car in Pittsburgh, Jan. 31, 2018. (AP Photo/Gene J. Puskar, File) SAN FRANCISCO (AP) — Lyft is paying $2.1 million to settle a lawsuit accusing the ...