Fifa owner Electronic Arts has launched a review of its global media account. The account is currently handled by integrated ...

Estée Lauder completed its acquisition of The Ordinary owner Deciem Beauty Group in June this year, having first invested in ...

China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The ...

Immersive technology is helping us to rethink how brands can delight and engage with their consumers through better sensory ...

Brands from Lyft to Krispy Kreme are offering Election Day specials as Americans turn out to choose between Donald Trump and Kamala Harris.

A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.

Jochen Sengpiehl, the former global CMO of the brand, was detained and expelled from the country after allegedly testing ...

Vietnamese footwear brand Biti's Hunter is stepping into streetwear culture for the launch of its next generation product line. Partnering with Dentsu Redder, its new 'Buoc Toi' (Step Forward) ...

As ID bridging gains traction as a potential replacement for third-party cookies, concerns over transparency, privacy, and ...

As the AI marketing arms race heats up, Geoff Clarke, COO of IPG Mediabrands Australia, explores the strategic trade-offs ...

Publicis Media recently laid off dozens of workers in the US after they ignored the company’s return-to-work policy. According to a source, a number in the high double digits but fewer than 100 were ...

Campaign Asia-Pacific is excited to announce that entries are now open for the Event Marketing Awards 2025, celebrating the top event and marketing professionals who have driven the industry forward ...