Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — ...

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the ...

Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help ...

Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B ...

The good is that the “2024 Account-Based Marketing Benchmark Survey” is officially closed and on its way to my design team ...

If there's one thing I love, it's an extended metaphor — and the holidays provide ample excuses to churn them out. For the first conceit of the season, ...

Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research ...

Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable ...