You're rolling out a marketing ... the big idea? If the answer requires you to think too hard or explain too much, the idea probably isn't there. You can fix that. Start with the big picture "Seeing ...

In the previous article in our Mobile Ad Formats Lab series we looked at some important metrics that app publishers should know when working with banner ads, along with some insights on how users ...

These ads provided a straightforward way to reach a broad audience and measure engagement, laying the groundwork for contemporary digital advertising strategies. While the basic concept of the banner ...

In other words, the first time you carry out competitive analysis is when your app is still at concept stage. Maybe you're brainstorming new app ideas with your team when ... are two major steps to ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...

The nonprofit partnered with MullenLowe to develop a campaign based on data from its biannual customer and patient experience ...

The app also comes with a version specifically for the needs of marketing agencies, which allows for brand and communications management for client lists, while also adding support for white labeling.

71% of mobile gaming app marketing spend is focused on 10 countries Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research ...

The company said in a blog post in 2022 that about 60% of the app's US language learners were under 30. Duolingo's spunkiness isn't just a marketing ... issues and ideas. Our writers provide ...

For several years, Apple has released most of its major new software features for, say, the iPhone in one big software update ...

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Covering the details of the brand-new Fanatics promo and the best bet to make for the Washington Huskies versus Indiana ...