App Store and Google Play Store buttons must be visible. As the industry insider, you can share industry stats, tips and hacks on app promotion ... match your app idea, you can get featured ...

Mobile app marketing runs on data—it’s the key to evaluating app performance, spotting areas for improvement, and driving ...

These ads provided a straightforward way to reach a broad audience and measure engagement, laying the groundwork for contemporary digital advertising strategies. While the basic concept of the banner ...

In the previous article in our Mobile Ad Formats Lab series we looked at some important metrics that app publishers should know when working with banner ads, along with some insights on how users ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...

As holiday bargain hunters flock to crowded malls and online platforms, retailers will battle for visibility in inboxes, on ...

“With GenStudio for Performance Marketing, brands have a single, self-service application to create paid social ads, display ads, banners, marketing emails and more by leveraging pre ...

71% of mobile gaming app marketing spend is focused on 10 countries Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research ...

For several years, Apple has released most of its major new software features for, say, the iPhone in one big software update ...

Covering the details of the brand-new Fanatics promo and the best bet to make for the Washington Huskies versus Indiana ...

Moreover, the enterprise-focused application allows a variety of brands to build paid social ads, banners, display ads, and marketing emails using pre-approved, on-brand content through an all ...

TikTok is reportedly laying off hundreds of employees, among them a large number of content moderators, with additional personnel cutbacks forthcoming. The ByteDance-owned app’s latest staff reduction ...