Disney has created the Office of Technology Enablement to explore opportunity and risks behind AI and other tech across its movies, TV and parks.

Walt Disney is forming a new group to coordinate the company's use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications across its film,

Disney is adding another layer to its AI and extended reality strategies. As first reported by Reuters, the company recently formed a dedicated emerging technologies unit. Dubbed the Office of Technology Enablement, the group will coordinate the company’s exploration, adoption and use of artificial intelligence, AR and VR technologies.

Disney has created a new strategic group to manage and coordinate how the company develops and deploys next-generation tech — like artificial intelligence and mixed reality — and to do it in a “responsible” manner.

Walt Disney is forming a new group to coordinate the company’s use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications across its film,

Variety reports that former CTO of Walt Disney Studios, Jamie Voris, has been named to lead the newly created “Office of Technology Enablement,” which seeks to integrate AI and mixed reality across the company in a responsible way.